Journal / Sites
Better websites.
The choices behind a website that works for people and machines.
Sites · 2 min
Custom website or template: which do you need?
An honest comparison of custom websites and templates, and how to know which one fits your business.
Sites · 3 min
What should a website redesign checklist include?
A practical website redesign checklist for before, during and after launch, including redirects, content, baselines and who decides what.
Sites · 3 min
Should you redesign or rebuild your website?
How to tell whether your website needs a new design or a new foundation, with a simple decision rule and the warning signs for each.
Sites · 3 min
What makes a good website?
A good website does one clear job for one clear audience. Here is a practical test you can run yourself, with signs that something is off.
Sites · 3 min
WordPress vs Webflow: which should you choose?
An honest comparison of WordPress and Webflow: control, maintenance, editing and how to leave later. With a decision rule for your situation.
Sites · 3 min
Webflow vs Framer: which should you choose?
Webflow and Framer compared on content, editing, hosting and exit. How to test both on your hardest page before you commit to either.
Sites · 3 min
WordPress vs an AI website builder: which is better?
When an AI website builder is enough, when WordPress is the safer base, and what to check about content, ownership and upkeep in both.
Sites · 3 min
What makes a good landing page?
A good landing page has one audience, one offer and one action. What to put on it, in which order, and how to test whether it works.
Sites · 3 min
What should a B2B website include?
The pages and proof a B2B website needs, who each one is for, and what to skip. A checklist built around how companies actually buy.
Sites · 3 min
How do you write a website design brief?
A website brief should describe the problem, not the design. What to include, a one-page outline you can copy, and the warning signs of a weak brief.
Sites · 3 min
What are Core Web Vitals?
Core Web Vitals explained in plain language: LCP, INP and CLS, the thresholds, how to check your site, and when to stop worrying about them.
Sites · 3 min
What belongs on a website accessibility checklist?
A practical website accessibility checklist based on W3C guidance: what to check yourself, what tools can't tell you, and where the EAA comes in.
Sites · 3 min
What is the best kind of website for a small business?
The best small business website is the smallest one that answers your customers' questions and that you can keep correct. How to choose yours.
Sites · 2 min
Who owns the work when the project ends?
From brand assets and Figma files to code, hosting and APIs: agree digital ownership before a project begins.
Sites · 2 min
12 things better digital experiences get right.
Twelve practical principles for digital experiences that express a brand clearly and help people get something done.
02 / Topics
- 7 guides
What things cost.
What drives the price of a website, a brand or monthly care, with our own prices on the table.
- 15 guides
Being found by AI.
How AI answer engines read and recommend businesses, and what you can do about it.
- 16 guides
Agents and automation.
When to automate, when to use an AI agent, and where to start.
- 12 guides
Brand decisions.
Knowing when to refine, when to rebuild and what is worth keeping.