Journal / Notes from the studio
Notes fromthe studio.
On AI visibility, brand systems and digital workers, written from real projects.
01 / Latest
AI visibility · 1 min
How do you become a brand AI can recommend?
AI visibility isn't a switch you turn on. It's the result of a clear story, accessible information and reasons to trust what people find.
Agents · 1 min
What does an AI agent actually cost?
AI agent budgets depend on the workflow, integrations, human oversight and maintenance, not just the model subscription.
Agents · 1 min
Form, chatbot or agent? Start with the job.
A form collects, a chatbot answers and an AI agent can support the next step. Choose based on the job, not the hype.
AI visibility · 1 min
Can AI tools understand your website? 15 checks.
A practical 15-point checklist for website clarity, crawlability, credibility and discoverability in an AI-assisted world.
Studio · 1 min
Five days. One focus. Real progress.
Five days is a focused creative rhythm, not a promise that every brand, website or product takes one week. Here's how we work.
Brand · 1 min
Logistics is a systems problem. Design can help.
Logistics businesses need more than a website: clear brands, useful customer experiences and connected information.
Sites · 1 min
Who owns the work when the project ends?
From brand assets and Figma files to code, hosting and APIs: agree digital ownership before a project begins.
Sites · 1 min
12 things better digital experiences get right.
Twelve practical principles for digital experiences that express a brand clearly and help people get something done.
Notes from the studio
One email a month.
What we built, what we learned, and the tools we actually use. No spam.