Journal / AI visibility
Being found by AI.
How AI answer engines read and recommend businesses, and what you can do about it.
AI visibility · 2 min
What is generative engine optimization (GEO)?
GEO explained without the hype: what it is, how it differs from SEO and what you can do about it.
AI visibility · 2 min
How do you check if ChatGPT mentions your business?
A simple, repeatable way to test whether AI tools name your business, and how to read the results.
AI visibility · 2 min
What is llms.txt, and do you need one?
What the llms.txt file does, what it doesn't do, and whether it's worth your time.
AI visibility · 3 min
GEO vs SEO: what's the difference?
How GEO and SEO differ in goal, result and measurement, what Google says about the overlap, and how to decide where your time goes.
AI visibility · 3 min
AEO vs SEO: what's the difference?
What answer engine optimization adds to SEO, where the advice conflicts, and a page test you can use without rewriting your site for machines.
AI visibility · 3 min
How do you rank in ChatGPT?
There's no ranking position in ChatGPT and nobody controls its answers. What OpenAI documents, what you can influence and which promises to distrust.
AI visibility · 3 min
How does ChatGPT choose its sources?
What OpenAI documents about ChatGPT's sources, what it doesn't publish, and what we can only infer. Each claim is labelled so you can judge it.
AI visibility · 3 min
How do you appear in Google's AI Overviews?
What Google requires for AI Overviews, what it says you can ignore, how to measure it in Search Console, and how to limit it if you prefer.
AI visibility · 3 min
Does schema markup help with AI search?
What Google, Microsoft and OpenAI document about schema markup and AI search, and which claims are still assumptions. With a sensible way to decide.
AI visibility · 3 min
What is an AI visibility audit?
What a useful AI visibility audit checks, what it should deliver, what it can't prove and how to recognise an audit that's mostly a sales document.
AI visibility · 3 min
How do you get cited by Perplexity?
What Perplexity documents about crawling and citations, what it doesn't, and a practical way to find out which sources it cites in your market.
AI visibility · 3 min
What can you do when AI gets your business wrong?
A step-by-step response when ChatGPT, Perplexity or an AI Overview says something false about your business, with the official reporting routes.
AI visibility · 3 min
What is structured data?
Structured data explained for non-developers: what it looks like, what it does in Google, which types a business needs and how to test it.
AI visibility · 2 min
How do you become a brand AI can recommend?
Better visibility in ChatGPT and other AI search starts with clear information, credible sources and a brand people recognise.
AI visibility · 2 min
Can AI tools understand your website? 15 checks.
A practical 15-point checklist for website clarity, crawlability, credibility and discoverability in an AI-assisted world.
02 / Topics
- 7 guides
What things cost.
What drives the price of a website, a brand or monthly care, with our own prices on the table.
- 16 guides
Agents and automation.
When to automate, when to use an AI agent, and where to start.
- 15 guides
Better websites.
The choices behind a website that works for people and machines.
- 12 guides
Brand decisions.
Knowing when to refine, when to rebuild and what is worth keeping.