Journal / Agents
Agents and automation.
When to automate, when to use an AI agent, and where to start.
Agents · 2 min
What's the difference between an AI agent and an automation?
When a fixed automation is enough, when you need an AI agent, and why most companies should start simple.
Agents · 2 min
Which business process should you automate first?
A simple way to choose the first process to automate, and the signs that a process isn't ready yet.
Agents · 3 min
What is an AI agent?
What an AI agent is, what it needs to work, how to tell a real agent from a relabelled chatbot, and when your business actually needs one.
Agents · 3 min
AI agent vs AI assistant: what's the difference?
An assistant helps when you ask. An agent carries work through by itself. How to tell them apart and which one your team actually needs.
Agents · 3 min
Agentic AI vs AI agent: what's the difference?
Agentic AI is the wider approach, an AI agent is the building block. What the terms mean, where they blur and what to ask when buying.
Agents · 3 min
What does human in the loop mean?
Human in the loop means a person checks or approves what AI does at set moments. Where to put those moments and how to avoid rubber-stamping.
Agents · 3 min
What are real examples of AI agents in business?
The kinds of work AI agents handle in a business, what they do step by step, where a person stays involved, and how to spot a good candidate.
Agents · 3 min
How can a small business actually use AI?
A practical order for using AI in a small business: what to do first, what to automate, when to build, and what to leave alone.
Agents · 3 min
What can you automate in a CRM?
What you can automate in a CRM, which jobs need rules and which need AI, and how to keep bad data from spreading faster.
Agents · 3 min
How does AI email automation work?
How AI reads, sorts and drafts your email, how much to let it do alone, and the risks you need to plan for, such as prompt injection.
Agents · 3 min
How does invoice automation work?
How invoice automation works from inbox to bookkeeping, where AI helps, what e-invoicing changes, and which checks should stay with a person.
Agents · 3 min
Should you use AI for customer service?
When AI helps in customer service and when it hurts, how to hand off to a person, what you must disclose and how to test before going live.
Agents · 3 min
n8n vs Zapier: which should you choose?
n8n vs Zapier compared on hosting, usage billing, licence and who has to maintain it, with a way to decide for your own workflow.
Agents · 3 min
How does AI lead qualification work?
How AI reads enquiries, checks them against your criteria and routes them, why your criteria come first, and how to catch the leads it gets wrong.
Agents · 2 min
What does an AI agent actually cost?
AI agent budgets depend on the workflow, integrations, human oversight and maintenance, not just the model subscription.
Agents · 2 min
Form, chatbot or agent? Start with the job.
A form collects, a chatbot answers and an AI agent can support the next step. Choose based on the job, not the hype.
02 / Topics
- 7 guides
What things cost.
What drives the price of a website, a brand or monthly care, with our own prices on the table.
- 15 guides
Being found by AI.
How AI answer engines read and recommend businesses, and what you can do about it.
- 15 guides
Better websites.
The choices behind a website that works for people and machines.
- 12 guides
Brand decisions.
Knowing when to refine, when to rebuild and what is worth keeping.