Aura

[ The idea ]

Softness with a spine.

Meridian makes technical outerwear for people who move before sunrise and after sunset. The brief was one line: make the brand look like the hour it was built for. We locked that territory on Monday at 17:00 and spent four days building it out.

Everything on this page was made between Monday and Friday of one week. The Brand OS was handed over on Friday at 16:00.