The price depends on what surrounds the logo: how much thinking goes into it, how many variants you need and whether rules and files are included. At 5DAYS logo work is part of a brand package: a refined logo in Brand Refresh from €1,450, a new logo in Brand Identity from €2,450, excluding VAT.
What drives the price of a logo?
The drawing is the smaller part of the price. What really moves it is the work and decisions around the drawing. Two offers that both say "logo" can describe very different things, so look at these points:
- Direction. Does someone work out what the logo should express, or do you get a few visual options to choose from?
- New or refined. Refining a logo people already know is a different job from starting with a blank page.
- Variants. A horizontal version, a stacked version, a small icon, one colour and reversed. Each has to work on its own.
- Custom or adapted. A custom letterform or symbol takes more work than setting a name in an existing font.
- Type and colour. A logo rarely works alone. It needs a typeface and palette around it.
- Rules and files. A guide to using it, plus source files in the right formats.
- Feedback. How many rounds are included, and whether they're consolidated.
What does a logo cost at 5DAYS?
We don't publish a price for a logo by itself. We treat it as part of an identity, because a logo without type, colour and rules is hard for anyone else to apply. All prices exclude VAT.
| Package | From | The logo work | Around it |
|---|---|---|---|
| Brand Refresh | €1,450 | Refinement of your existing logo | Renewed palette, type direction, compact guide |
| Brand Identity | €2,450 | New logo and primary variants | Type system, palette, image style, digital guide |
| Brand System | €4,950 | New logo and additional elements | Strategy, templates, applications, extensive guide |
See how much a brand identity costs for more about what those packages cover, or what a branding package should include if you're comparing offers.
What should you receive with any logo?
Whatever you pay, use this as a checklist. Ask about each item before you sign, not after delivery.
- Vector source files, plus PNG and SVG for everyday use
- Versions for light and dark backgrounds, and in one colour
- A small version that still reads as a tiny icon on a phone
- A font you may legally use, or outlined text in the logo file
- Clear wording on who owns the design after payment
- A short guide with size and spacing rules
How do you judge a cheap or AI-generated logo?
Judge it by what you need it to do, not by how it was made. A low price or an AI tool can be a reasonable choice when you're testing an idea and few people will ever see it. Ask three questions. Is it distinct from others in your sector? Can you register and own it, or could the same mark exist elsewhere? Can you get clean, editable vector files? A trade mark specialist can help with the second question.
When is it worth paying for more than a logo?
As soon as other people have to make things in your name. Colleagues, agencies and AI tools can't guess your rules from a logo file, and every proposal or post will drift a bit further from the one before. If your existing logo is well known and only looks dated, refine it instead of replacing it. You keep what people recognise.
