You pay for decisions and how far they reach: a refresh of what exists, a new identity, or a complete system across channels. At 5DAYS a refresh starts from €1,450, a new identity from €2,450 and a full brand system from €4,950, excluding VAT.
What are you actually paying for?
A logo is the visible part. Most of the work sits in the choices around it: what the brand stands for, how it sounds, which type and colour carry it, and how a team applies all of that without a designer next to them. The price follows how many of those decisions are made and how far they are worked out.
What does a brand identity cost at 5DAYS?
| Package | From | What you get |
|---|---|---|
| Brand Refresh | €1,450 | Refined logo, renewed palette, type direction, compact guide |
| Brand Identity | €2,450 | New logo, type system, palette, image style, digital guide |
| Brand System | €4,950 | Everything in Identity, plus strategy, templates and applications |
New photo shoots, extensive AI image production and specialist image editing are offered separately, so you only pay for what your brand actually needs. All prices exclude VAT.
What should be included at the very least?
- A logo that works small and large, in the formats you need
- A type system with clear hierarchy and the right licences
- A colour palette with roles, not just a list of colours
- Rules someone else can follow, in a guide your team will open
- The source files, handed over to you
When is a logo alone enough?
When you're starting small, your story is simple and you can tighten things later. It stops being enough the moment other people have to make things in your name: a sales team, a marketing agency, or the AI tools your team uses every day. That is when a system saves more than it costs.
