Flor:the drink is the colour.

01 / The challenge

Thick, cold specialty drinks for coffee bars: matcha, hojicha, ube. A great product in a crowded fridge, with no name, no label and no voice yet.

02 / Week by week

1. Week 1Positioning

   Slow drinks for the coffee bar around the corner. One idea everything hangs on: a clear can, so the drink itself is the colour.

   • Positioning
   • Tone of voice
2. Week 2Identity

   A strict, wide wordmark with the flavour written underneath in a barista hand. One brand red, Chancellor, and everything else monochrome.

   • Wordmark
   • Type & colour
   • Brand motion
3. Week 3Packaging & campaign

   A label system for every flavour, a frosted 250 ml can, posters, a lit wall and business cards. Handed over as one brand kit.

   • Label system
   • Brand kit