Wattlyn:a brand for the grid.

01 / The challenge

An energy start-up with a complex product: sensors that show building managers where energy leaks, live. Smart people, no words for it, and a site nobody understood.

02 / Week by week

1. Week 1Positioning

   Interviews with the founders and three customers. One sentence they can all say: what Wattlyn is, for whom, and why now.

   • Interviews
   • Positioning page
2. Week 2Identity

   Two directions, one choice. A calm wordmark, one signal green and a type system, designed in real use on the dashboard, the deck and social.

   • Two directions
   • Chosen identity
3. Week 3Site & launch

   A site that explains the product in one scroll, structured so AI search can read and quote it. Live at the end of the week.

   • Website
   • Live site