# 5DAYS

> 5DAYS is an independent creative and technology studio. We shape brands, design digital products and build intelligent systems in focused sprints.

5DAYS works across brand, digital and intelligence: identities, digital products and AI systems, in focused sprints and longer projects.

## How a sprint runs

1. Understand
2. Design
3. Connect
4. Build
5. Launch

## Services

- [AI agents](https://5days.io/services/ai-agents): Purpose-built intelligence that helps your team move from questions to action. Discover how 5DAYS approaches ai agents in focused, collaborative projects.
- [Web design](https://5days.io/services/web-design): Distinctive websites that bring a brand to life and make the next step feel effortless. Discover how 5DAYS approaches web design in focused, collaborative projects.
- [Web development](https://5days.io/services/web-development): Beautiful experiences deserve fast, robust and thoughtful engineering. Discover how 5DAYS approaches web development in focused, collaborative projects.
- [Brand identity](https://5days.io/services/brand-identity): Strategy, identity and expression designed to feel unmistakably yours. Discover how 5DAYS approaches brand identity in focused, collaborative projects.
- [Motion graphics](https://5days.io/services/motion-graphics): Motion that makes brands feel alive and helps stories land. Discover how 5DAYS approaches motion graphics in focused, collaborative projects.
- [Iconography](https://5days.io/services/iconography): Icon and illustration systems that feel like they belong to your brand. Discover how 5DAYS approaches iconography in focused, collaborative projects.
- [Automations](https://5days.io/services/automations): Thoughtful automations that give teams more room for the work that matters. Discover how 5DAYS approaches automations in focused, collaborative projects.
- [Integrations](https://5days.io/services/integrations): Make your existing tools share information and move together. Discover how 5DAYS approaches integrations in focused, collaborative projects.
- [Web apps & dashboards](https://5days.io/services/web-apps-dashboards): From internal platforms to customer-facing products, we design and build for real use. Discover how 5DAYS approaches web apps & dashboards in focused, collaborative projects.
- [Design systems](https://5days.io/services/design-systems): One flexible foundation for consistent products, brands and teams. Discover how 5DAYS approaches design systems in focused, collaborative projects.
- [Slide decks](https://5days.io/services/slide-decks): Presentation design that helps important ideas get understood and remembered. Discover how 5DAYS approaches slide decks in focused, collaborative projects.

## Industries

- [Logistics](https://5days.io/industries/logistics): Distinctive brands, useful digital products and connected systems for businesses that keep the world moving.
- [Construction](https://5days.io/industries/construction): Identity, digital experiences and better processes for companies that shape the built world.
- [Professional services](https://5days.io/industries/professional-services): Brands, experiences and intelligent tools for businesses built on knowledge and trust.
- [Hospitality](https://5days.io/industries/hospitality): From identity and storytelling to booking journeys and better guest interactions.
- [Recruitment](https://5days.io/industries/recruitment): Better employer brands, more human candidate experiences and smarter recruiting workflows.

## Articles

- [How much does a website cost?](https://5days.io/journal/how-much-does-a-website-cost): What actually drives the price of a website, what you should expect at each level, and what our own packages cost.
- [How much does a brand identity cost?](https://5days.io/journal/how-much-does-a-brand-identity-cost): What you pay for in a brand identity, the difference between a logo and a system, and what our own packages cost.
- [How much does website maintenance cost per month?](https://5days.io/journal/website-maintenance-cost): What website maintenance actually covers, what's usually excluded and what monthly care costs at 5DAYS.
- [What is generative engine optimization (GEO)?](https://5days.io/journal/what-is-generative-engine-optimization): GEO explained without the hype: what it is, how it differs from SEO and what you can do about it.
- [How do you check if ChatGPT mentions your business?](https://5days.io/journal/check-if-chatgpt-mentions-your-business): A simple, repeatable way to test whether AI tools name your business, and how to read the results.
- [What is llms.txt, and do you need one?](https://5days.io/journal/what-is-llms-txt): What the llms.txt file does, what it doesn't do, and whether it's worth your time.
- [What's the difference between an AI agent and an automation?](https://5days.io/journal/ai-agent-vs-automation): When a fixed automation is enough, when you need an AI agent, and why most companies should start simple.
- [Which business process should you automate first?](https://5days.io/journal/which-process-to-automate-first): A simple way to choose the first process to automate, and the signs that a process isn't ready yet.
- [Custom website or template: which do you need?](https://5days.io/journal/custom-website-or-template): An honest comparison of custom websites and templates, and how to know which one fits your business.
- [Rebrand or brand refresh: which do you need?](https://5days.io/journal/rebrand-or-brand-refresh): How to tell whether your brand needs refining or rebuilding, and what's worth keeping.
- [GEO vs SEO: what's the difference?](https://5days.io/journal/geo-vs-seo): How GEO and SEO differ in goal, result and measurement, what Google says about the overlap, and how to decide where your time goes.
- [AEO vs SEO: what's the difference?](https://5days.io/journal/aeo-vs-seo): What answer engine optimization adds to SEO, where the advice conflicts, and a page test you can use without rewriting your site for machines.
- [How do you rank in ChatGPT?](https://5days.io/journal/how-to-rank-in-chatgpt): There's no ranking position in ChatGPT and nobody controls its answers. What OpenAI documents, what you can influence and which promises to distrust.
- [How does ChatGPT choose its sources?](https://5days.io/journal/how-does-chatgpt-choose-sources): What OpenAI documents about ChatGPT's sources, what it doesn't publish, and what we can only infer. Each claim is labelled so you can judge it.
- [How do you appear in Google's AI Overviews?](https://5days.io/journal/how-to-appear-in-ai-overviews): What Google requires for AI Overviews, what it says you can ignore, how to measure it in Search Console, and how to limit it if you prefer.
- [Does schema markup help with AI search?](https://5days.io/journal/schema-markup-for-ai-search): What Google, Microsoft and OpenAI document about schema markup and AI search, and which claims are still assumptions. With a sensible way to decide.
- [What is an AI visibility audit?](https://5days.io/journal/ai-visibility-audit): What a useful AI visibility audit checks, what it should deliver, what it can't prove and how to recognise an audit that's mostly a sales document.
- [How do you get cited by Perplexity?](https://5days.io/journal/perplexity-seo): What Perplexity documents about crawling and citations, what it doesn't, and a practical way to find out which sources it cites in your market.
- [What can you do when AI gets your business wrong?](https://5days.io/journal/ai-overview-wrong-about-your-business): A step-by-step response when ChatGPT, Perplexity or an AI Overview says something false about your business, with the official reporting routes.
- [What is structured data?](https://5days.io/journal/what-is-structured-data): Structured data explained for non-developers: what it looks like, what it does in Google, which types a business needs and how to test it.
- [What is an AI agent?](https://5days.io/journal/what-is-an-ai-agent): What an AI agent is, what it needs to work, how to tell a real agent from a relabelled chatbot, and when your business actually needs one.
- [AI agent vs AI assistant: what's the difference?](https://5days.io/journal/ai-agent-vs-ai-assistant): An assistant helps when you ask. An agent carries work through by itself. How to tell them apart and which one your team actually needs.
- [Agentic AI vs AI agent: what's the difference?](https://5days.io/journal/agentic-ai-vs-ai-agent): Agentic AI is the wider approach, an AI agent is the building block. What the terms mean, where they blur and what to ask when buying.
- [What does human in the loop mean?](https://5days.io/journal/what-is-human-in-the-loop): Human in the loop means a person checks or approves what AI does at set moments. Where to put those moments and how to avoid rubber-stamping.
- [What are real examples of AI agents in business?](https://5days.io/journal/ai-agent-examples): The kinds of work AI agents handle in a business, what they do step by step, where a person stays involved, and how to spot a good candidate.
- [How can a small business actually use AI?](https://5days.io/journal/ai-for-small-business): A practical order for using AI in a small business: what to do first, what to automate, when to build, and what to leave alone.
- [What can you automate in a CRM?](https://5days.io/journal/crm-automation-examples): What you can automate in a CRM, which jobs need rules and which need AI, and how to keep bad data from spreading faster.
- [How does AI email automation work?](https://5days.io/journal/ai-email-automation): How AI reads, sorts and drafts your email, how much to let it do alone, and the risks you need to plan for, such as prompt injection.
- [How does invoice automation work?](https://5days.io/journal/invoice-automation): How invoice automation works from inbox to bookkeeping, where AI helps, what e-invoicing changes, and which checks should stay with a person.
- [Should you use AI for customer service?](https://5days.io/journal/ai-customer-service): When AI helps in customer service and when it hurts, how to hand off to a person, what you must disclose and how to test before going live.
- [n8n vs Zapier: which should you choose?](https://5days.io/journal/n8n-vs-zapier): n8n vs Zapier compared on hosting, usage billing, licence and who has to maintain it, with a way to decide for your own workflow.
- [How does AI lead qualification work?](https://5days.io/journal/ai-lead-qualification): How AI reads enquiries, checks them against your criteria and routes them, why your criteria come first, and how to catch the leads it gets wrong.
- [How much does AI automation cost?](https://5days.io/journal/ai-automation-cost): What AI automation costs to build and to run: our own prices, how usage fees work, and how to judge whether a project is worth it.
- [What should a website redesign checklist include?](https://5days.io/journal/website-redesign-checklist): A practical website redesign checklist for before, during and after launch, including redirects, content, baselines and who decides what.
- [Should you redesign or rebuild your website?](https://5days.io/journal/redesign-or-rebuild-website): How to tell whether your website needs a new design or a new foundation, with a simple decision rule and the warning signs for each.
- [What makes a good website?](https://5days.io/journal/what-makes-a-good-website): A good website does one clear job for one clear audience. Here is a practical test you can run yourself, with signs that something is off.
- [WordPress vs Webflow: which should you choose?](https://5days.io/journal/wordpress-vs-webflow): An honest comparison of WordPress and Webflow: control, maintenance, editing and how to leave later. With a decision rule for your situation.
- [Webflow vs Framer: which should you choose?](https://5days.io/journal/webflow-vs-framer): Webflow and Framer compared on content, editing, hosting and exit. How to test both on your hardest page before you commit to either.
- [WordPress vs an AI website builder: which is better?](https://5days.io/journal/wordpress-vs-ai-website-builder): When an AI website builder is enough, when WordPress is the safer base, and what to check about content, ownership and upkeep in both.
- [What makes a good landing page?](https://5days.io/journal/what-makes-a-good-landing-page): A good landing page has one audience, one offer and one action. What to put on it, in which order, and how to test whether it works.
- [What should a B2B website include?](https://5days.io/journal/what-should-a-b2b-website-include): The pages and proof a B2B website needs, who each one is for, and what to skip. A checklist built around how companies actually buy.
- [How do you write a website design brief?](https://5days.io/journal/how-to-write-a-website-design-brief): A website brief should describe the problem, not the design. What to include, a one-page outline you can copy, and the warning signs of a weak brief.
- [What are Core Web Vitals?](https://5days.io/journal/what-are-core-web-vitals): Core Web Vitals explained in plain language: LCP, INP and CLS, the thresholds, how to check your site, and when to stop worrying about them.
- [What belongs on a website accessibility checklist?](https://5days.io/journal/website-accessibility-checklist): A practical website accessibility checklist based on W3C guidance: what to check yourself, what tools can't tell you, and where the EAA comes in.
- [What is the best kind of website for a small business?](https://5days.io/journal/best-website-for-small-business): The best small business website is the smallest one that answers your customers' questions and that you can keep correct. How to choose yours.
- [How do you create brand guidelines?](https://5days.io/journal/how-to-create-brand-guidelines): What to put in brand guidelines, in what order, and how to test whether someone outside the brand team can actually use them.
- [What is a brand strategy?](https://5days.io/journal/what-is-brand-strategy): What a brand strategy is, what belongs in it, and how to test whether yours will actually change a decision.
- [How do you define your brand positioning?](https://5days.io/journal/how-to-define-brand-positioning): A practical way to define your brand positioning: start from the alternatives, pick your difference and test it with real buyers.
- [Brand identity vs brand image: what's the difference?](https://5days.io/journal/brand-identity-vs-brand-image): Brand identity is what you send out, brand image is what people actually take in. How to spot the gap between them and what to do about it.
- [Brand guidelines vs design system: what's the difference?](https://5days.io/journal/brand-guidelines-vs-design-system): Brand guidelines explain how your brand should look and sound. A design system gives teams ready parts to build with. Which one do you need?
- [What is a design system?](https://5days.io/journal/what-is-a-design-system): What a design system is, what it's made of, when it's worth building and how to start without creating a project nobody maintains.
- [How do you define your tone of voice?](https://5days.io/journal/how-to-define-tone-of-voice): A practical way to define your tone of voice: audit your writing, choose your position on four scales and write rules people can follow.
- [How do you rebrand a company?](https://5days.io/journal/how-to-rebrand-a-company): How to rebrand a company in the right order: from the reason and what to keep, to the rollout, the domain move and what to tell people.
- [How do you name a company?](https://5days.io/journal/how-to-name-a-company): A practical process for naming a company: decide the type of name, build a long list, then check trade marks and domains before you fall in love.
- [Brand positioning vs value proposition: what's the difference?](https://5days.io/journal/brand-positioning-vs-value-proposition): Positioning decides where you stand against the alternatives. A value proposition says what a buyer gets. How they differ and which comes first.
- [How much does a logo design cost?](https://5days.io/journal/logo-design-cost): What drives the price of a logo, what you should get for your money and what logo work costs inside our own brand packages.
- [What should a branding package include and cost?](https://5days.io/journal/branding-package-cost): What belongs in a branding package at each level, what is usually left out, how to compare offers and what our own packages cost.
- [How much does a website redesign cost?](https://5days.io/journal/website-redesign-cost): What drives the cost of a website redesign, what makes it different from a new site, and what our own website packages start from.
- [How do you become a brand AI can recommend?](https://5days.io/journal/how-to-get-recommended-by-chatgpt): Better visibility in ChatGPT and other AI search starts with clear information, credible sources and a brand people recognise.
- [What does an AI agent actually cost?](https://5days.io/journal/ai-agent-website-cost): AI agent budgets depend on the workflow, integrations, human oversight and maintenance, not just the model subscription.
- [Form, chatbot or agent? Start with the job.](https://5days.io/journal/chatbot-form-or-agent): A form collects, a chatbot answers and an AI agent can support the next step. Choose based on the job, not the hype.
- [Can AI tools understand your website? 15 checks.](https://5days.io/journal/is-your-website-ready-for-ai-search): A practical 15-point checklist for website clarity, crawlability, credibility and discoverability in an AI-assisted world.
- [Five days. One focus. Real progress.](https://5days.io/journal/how-long-does-it-take-to-build-a-website): Five days is a focused creative rhythm, not a promise that every brand, website or product takes one week. Here's how we work.
- [Logistics is a systems problem. Design can help.](https://5days.io/journal/logistics-company-website): Logistics businesses need more than a website: clear brands, useful customer experiences and connected information.
- [Who owns the work when the project ends?](https://5days.io/journal/who-owns-your-website): From brand assets and Figma files to code, hosting and APIs: agree digital ownership before a project begins.
- [12 things better digital experiences get right.](https://5days.io/journal/what-the-best-service-company-websites-do): Twelve practical principles for digital experiences that express a brand clearly and help people get something done.

## Start

- [Start a sprint](https://5days.io/#start)